Google's conference break game

Google had played an interesting game for collecting people during conference break: they handed out numbered tags to people around without tell them what will happen then. Very soon, several tens of people stopped and clustered in front of Google's table. About 50 people had got tags, including me. Finally, there are around 100 people squeezed in a small area waiting for the final result, which turned out to be a lottery of some fun stuff. This game, even after it ended, made people around talking the popular word “google”. FYI: The American Dialect Society chose the verb to google as the "most useful word of 2002." (source: Wikipedia)